Search engine optimization or SEO is a skill on the internet that helps build the framework of a website, it’s content and the ultimate structure in how this content will reach consumers to consume. Much like a carpenter is skilled in finishing wood work, an SEO specialist is skilled in finishing web work.
A professional who takes a true “organic SEO” approach will act much like a framer does in farming land. This is a natural approach based much like a farmer tills his soil, plants the seeds, waters the land, kills the weeds, waters some more and eventually the fruits appear ripe for harvest.
Webmasters who use this method are considered white hat.
The best organic farmers make the best tasting, toxin free fruits and vegetables available for consumers to buy. The best organic SEO professionals produce the best websites for consumers to consume. Simple as that!
Search Engine Optimization is a critical component of any website that someone wants people to find. Without it, your websites has no direction. There are approximately two billion websites and blogs on the super information highway, so optimizing your site to be found, if that’s what you want, can be a huge challenge for some and from the 1.5 billion failed websites on the web, it’s more like an SEO epidemic.
When people refer to “organic SEO”, it is referred to unpaid, natural, algorithm-driven results of search engines. To put it simply, making your website rank on the first page of Google so people find it and making it stay there. It is really very simple and it is just some basic methods repeated over and over that involve no cheating, buying or BS’ing the search engines.
In other words, it takes real work and there are no short cuts!
So what does it take to be a white hat webmaster? It is simple, don’t cheat!!!!
Don’t visit black hat forums or get rich quick link building farms. Run from them! Please do not do anything that involves hiding content, buying links, 1,000,000 directory submissions etc
You will defeat yourself and end up losing your website to Google’s banned website hell if you go the scam route.
Doing organic, natural SEO the right way takes work. But Google and the other search engines want webmasters who will provide their readers with great content and website to visit. One of their top jobs is to get the paid, unnatural websites out of their search results. They will reward websites with great rankings that provide value and natural links for their web surfers.
I know, because I have made a great living by giving consumers and Google what they want!
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